A woman with brown hair holding a business card with her left hand in front of her face, obscuring part of her face. The business card displays her name, Kayla Wolfe, her title, graphic designer, and contact information including website, email, phone number, and location.

This project was to develop and create a personal brand that presents my style and personality.

When designing, the idea of a monogram came to mind. Having that feel to feel abstract and different but bold at the same time. 

Personal Branding

Sketches

When it came to the sketches, the goal was to have an abstract look where the design created a shape. The form of the letters stands out as one form altogether.

Two hand-drawn sketches of geometric shapes with irregular, roughly rectangular outlines. Each shape contains lines creating triangles inside.
Hand-drawn stylized Japanese kanji character.
Graffiti-style text that says 'KOW!'
Black and white drawing of a stylized letter 'W' with angular, geometric lines.
Hand-drawn letters 'LKN' with a sketchy style.
Black and white line drawing of the number 12.

Color Palette

For the color palette, I wanted something warm and standout. Fall colors came to mind because I was born in the fall and because of all the vibrant colors of that time of the year.

Using a deep red represents passion and desire. 

Typeface

I wanted the typeface to give that unique look and feel to the bold color. 

Going through many different serifs and sans-serif fonts to find the right combination. With some research and testing, I was able to settle on…

Futura Condensed Medium (Headings)

Poppins Regular (Body)

Image showing the font style 'Poppins Regular' with uppercase and lowercase alphabet letters, numbers 0-9, and common punctuation symbols.
Sample font chart labeled 'Future Condensed Medium' displaying uppercase and lowercase alphabet, numbers 0-9, and various special characters.

Digital Iterations

Choosing the two strongest designs began the process of the digital forms.

With this, I started focusing on the abstract feel and look. Make each letter’s position blend but be strong as one.

Though, learned fast that edges need to be refined to create that smooth design that I was going towards. Thinking about white space and how shapes were formed within it was the next step to making the right choice.

First, started with the combination of Georgia Regular and Poppins Thin.

Logo with a black and white graphic element resembling a stylized arrow or tree, next to the text 'Kayla Wolfe' in bold, and 'Graphic Design' in. lighter font.
Logo for Kayla Wolfe Graphic Design with a stylized 'W' symbol
Logo with a stylized W and K, followed by the name Kayla Wolfe and the title Graphic Designer.

For the final design moved away from using a 19th-century serif font for the heading to a more geometric sans-serif to create the feel the monograms were giving. Rounded edges where they needed it and straightened the sides that had a bit of a curve.

Lockups

Logo featuring a stylized W and the name Kayla Wolfe with the title Graphic Designer.
Stylized maroon logo with the letter W and an abstract arrow shape.
Text saying 'Kayla Wolfe' in large dark red letters and 'Graphic Designer' in smaller dark red letters underneath.
Name 'Kayla Wolfe' in large, bold maroon letters with the title 'Graphic Designer' underneath in smaller maroon font.

Hex: 6B0303

RGB: 115,17,17

CMYK: 31,99,100,43

Final Logo

Business Stationery

For the business card design, I wanted to keep it simple so that extra elements would not become a distraction. I added only the logo mark to the front with a little gray touch to pull the deep red out more. On the back, I included the full logo to the side, almost looking like it was cut off but not. Including my number, website, email, and location.

When it came to the cover letter and resume design simple as well to provide an easy layout to follow.

Business cards on a wooden surface, with one card partially visible showing the name Kayla Wolfe, a graphic designer. The card has a logo, website, email, phone number, and location details.
A person holding a resume or CV in a restaurant or café with wooden tables and shelves visible in the background.
A person holding a printed resume or cover letter on white paper with printed text and a logo at the top, against a wooden surface background.

Environmental Contact

Large digital display in a modern office lobby shows the name Kayla Wolfe, Graphic Designer, with silhouetted people walking by.
Close-up of a person's hand holding a business card with contact information, next to cups of coffee and a glass of water on a wooden table.
Top-down view of a workspace with a person holding a white envelope, a silver laptop, a white smartphone, a cup of coffee, and a plant on a wooden surface.
A person holding a printed cover letter and resume in front of a laptop, with a notepad and pen on a white desk, and a cup of coffee nearby.
Laptop displaying the name Kayla Wolfe, Graphic Designer at a cluttered office desk with papers, pens, and a water bottle.
Person holding a tablet displaying a graphic designer resume, with a keyboard and a wooden container with colored pencils in the background.
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