Poster about coffee health benefits and nutrients, featuring a coffee cup illustration, with sections on brain health support, fat burning, energy boost, reducing stroke risk, and antioxidant content.

To create an infographic about a topic that was important to the designer.

The goal was to create an infographic narrative. Start by choosing a media-related trend or a current affairs topic.

Infographic Poster

Research

The beginning part of the process was to state the kind of infographic that was to be created and explain the strategy and goals for the project. It was to include a take-away message, your target audience, and why your approach is appropriate for that audience. 

Like most people, they start their day with a hot cup of coffee. So while sitting at my computer with the second cup of the day, I think about what would be a good topic for this project. With the thought train going, I keep looking at the cup of coffee, wondering what all the benefits of this magical drink are and how much people drink it.

This data can be shown in an 11 x 17 poster starting with the title saying, “Coffee: The Key to Survival.” With that, people are able to understand that coffee is used for so many things and there are health benefits from drinking it also.

After much research on different layouts and the illustrations that were used to show the information that was gathered as key points of why coffee had health benefits, hit the drawing board.

Sketches

Handwritten notes with a drawing of a mug of steaming tea or coffee, and some small icons including a heart with '20%' inside, a drink cup, and a small dumbbell. The notes mention health benefits such as boosting energy, supporting brain health, reducing cortisol, and providing essential nutrients.
Handwritten notes on a notebook page about benefits of coffee, including phrases like "Coffee is the key to survival," "Boost energy level," and "Lenger life," with small coffee cup doodles.
Handwritten notes about supporting brain health, including sections on longer life, burning fat, and lower disease risk, with arrows pointing to ideas like MCTs, antioxidants, and essential nutrients.
A hand-drawn infographic on supporting brain health. It features a circular diagram of a brain and coffee cup illustration, with notes on the importance of coffee for brain support, including points about long life, lower risk strokes, and the key to survival with high antioxidants and essential nutrients.

For the color palette, I wanted something that spoke COFFEE. Having the bold red and almost black with a brown tint to it for the font pulled the theme all together to show the benefits of the topic.

Colors Palette

Hex: 6B1414

RGB: 107,20,20

CMYK: 33,97,93,48

Hex: 231F20

RGB: 35,31,32

CMYK: 70,67,64,74

Hex: CB9A71

RGB: 203,154,113

CMYK: 22,41,60,1

Typeface

With this project, wanted to go with a font that was not going to make the poster look jittery. Bouncing around ideas of fonts that spoke coffee, decided to go with a sans-serif font that would not overpower the illustrations being shown.

Helvetica Regular (Headers/Body)

Sample of Helvetica regular font showing lowercase and uppercase letters, numbers, and punctuation.

Digital Process 1

Through the process, before settling on a font for the body text when with something that had that jittery feel, but later realized that this was not the direction to go. None of the illustrations at this time showcased the information to the fullest, and the coffee stain rings seemed too overpowering with the design direction.

Infographic about the benefits of coffee, highlighting support for brain health, longer life, fat burning, mood regulation, memory boost, and essential nutrients, with illustrations of coffee cups, people drinking coffee, a coffee bean heart, and scientific diagrams.

Digital Process 2

Rearranging and redesigning the illustrations was the next step in this process. However, the coffee stain effect was still there; I played with the opacity to add that feel. After changing the illustrations to show the key points to a better degree as part of this process.

An infographic about the benefits of coffee for brain health, energy boost, and mood regulation. It highlights coffee's protective effects against certain diseases, its role in reducing stroke risk, burning fat, and supporting memory, and lists essential nutrients in coffee such as riboflavin, potassium, and niacin.

Final Design

Going a completely different direction, changed the background to white to not overpower the work. Through that rearranged the illustrations more.

I changed the colors from a more natural color palette to a bolder color chosen to show how coffee has a bold, upbeat feel. Some of the illustrations were changed to show the information to a better degree.

From there added some more STATS where they were lacking in some areas. Removed the essential nutrients from a table to a list. Bolded the illustrations to make it easier to see what they represented within the design itself.

Infographic about the benefits of coffee, highlighting support for brain health, fat burning, boosting energy, high antioxidants, reducing stroke risk, memory boost, and curing depression with illustrations of coffee cups, beans, and related icons.

Environmental Contact

A public information board outdoors in a city park at dusk, illuminated, with trees and benches around. The board features health benefits of coffee, including support for brain health, burning fat, boosting energy, lowering stroke risk, and antioxidants, with illustrations and text.
Person with painted wall on one side and holding a coffee-themed health informational flyer, the person's face is partially visible behind the wall, sunlight in the background.
An infographic about the health benefits of coffee, including supporting brain health, burning fat, boosting energy, having antioxidants, and improving memory. It features illustrations of coffee cups, a brain, and coffee beans.
A large illuminated billboard outdoors at night in a snowy park or square with several people standing and walking, surrounded by snow-covered trees and buildings.
A person using a laptop at a desk, viewing an infographic about coffee's health benefits, including support for brain health, longer life, burn fat, boost energy, and antioxidants.
Person holding a tablet displaying an infographic about coffee benefits, with a laptop and a cup of coffee on a white desk in the background.
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