A busy indoor shopping area with people walking past a large, colorful poster of the mountains of Boulder, Colorado, which features pink flowers at the bottom and text that reads "The Mountains Are CALLING!".

The goal of this project was to create a tourism poster. From sketching it out, researching ideas of locations, different types of tourism posters, etc. Finding the right blend to show the chosen destination and why to travel there.

Tourism Poster

Sketches

This process was to sketch out the idea and use Illustrator to do a digital sketch of it with the pencil tool. From there, all the colors were added to add depth to the work.

A line drawing of mountain peaks with a large sun or moon in the sky and some plants or trees in the foreground.
Line drawing of mountain landscape with tall peaks, trees, and a round sun in the sky.
Line drawing of mountains, a sun in the sky, and plants in the foreground.

Color Palette

Going for the blue skies, sandy light and dark browns for the mountains, and the different shades of green for the grass. When it came to the flowers, the idea was to have them look like the wild orchids that grow in the area. From there, the type was chosen to be white to help stand out among all the colors of the springtime in Colorado.

Hex: FFFFFF

RGB: 255,255,255

CMYK: 0,0,0,0

Typefaces

Starting the first round with a more rounded, bold form of Ariel and within the changes when with Gill Sans to give it more of a structured look and feel.

Sample text image showcasing different font styles including Gill Sans Bold, Gill Sans Regular, and Gill Sans Italic, with alphabet letters, numbers, and special characters.

Digital Illustrations

From feedback got rid of the black border, made the mountains more of the focal point by bringing them down more, and added some more flowers.

A mountain landscape at dusk with a full moon in the sky, tall rocky peaks in the background, and purple wildflowers in the foreground.
Illustration of purple and pink iris flowers in front of tall mountains with rocky peaks and a light blue sky.

Digital Initial

With the final design, I moved “Boulder, Colorado” to the top and the call to action to the bottom. I then darkened the sponsorship logo and added a line for more information as a call to action.

Removed the stroke from the letter, aligned everything, and downsized the call to action. After that added a more information line near the logo.

Illustration of a mountain range with pink and brown peaks, green foreground with purple flowers, and text reading 'The Mountains are Calling! BOULDER COLORADO'.

Final Design

With the first redesign went in and added a call to action. “The Mountains are Calling!” From there centered the location, Boulder, Colorado; this design did have a stroke on the words.

I had turned the opacity a bit for the sponsorship to make it blend in more.

Illustration of mountains with pink and purple wildflowers in foreground, promoting tourism in Boulder, Colorado.

Environmental Contact

A street scene in Boulder, Colorado during sunset with a city sidewalk, pedestrians, and tall buildings. A billboard shows an illustration of mountains, wildflowers, and text promoting Colorado tourism.
A person holding a Colorado tourism flyer featuring a mountain graphic with pink wildflowers in the foreground and blurred Christmas tree lights in the background.
An airport waiting area with large window showing an airplane taking off. There are chairs in the foreground and a colorful poster on the right side featuring mountain illustrations, pink flowers, and text that reads "BOULDER COLORADO THE MOUNTAINS ARE CALLING!"
A busy outdoor city sidewalk with a digital sign promoting Boulder, Colorado and the mountains calling, with people walking by and parked cars in the background.
A colorful illustrated poster promoting Boulder, Colorado, featuring a mountain landscape with pink flowers in the foreground and the text "BOULDER COLORADO" and "THE MOUNTAINS ARE CALLING."
Hand holding a framed poster of the Rocky Mountains in Boulder, Colorado, during sunset with a landscape of hills and grass in the background.
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